Pages dropping out of the index
Filter and sorting URLs, old product addresses, truncated links. They consume the crawl budget ahead of the real pages.
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On-site SEO
Technical SEO on the part that is ours to fix.
Indexing, canonical URLs, structured data, sitemap, redirects, speed. We do not touch product names or descriptions, that stays with you.
What we review
What holds the results back
In most webshops the bottleneck is not the text, but what the search engine finds around the text.
The same content on several URLs
Parameter variants without a canonical URL count as separate pages and take the ranking from each other.
A slow page
Slow loading shows up in ranking and in sales. We measure it and fix on the measurement.
What we do
Technical SEO, item by item.
Indexing clean-up
We go through the Search Console non-indexed list item by item: what is intentional, what is a real error.
Canonical URLs
Every page gets a canonical URL, with pagination preserved, so parameter variants do not take the ranking.
Structured data
Product, price, stock, review and organization markup, so the result shows more than a bare title.
Sitemap
The sitemap contains only what we want indexed, and refreshes automatically.
Redirects
Removed and renamed addresses go to the current page with a 301, not to an error page.
Speed
Core Web Vitals measurement, and the fixes that follow from it in the theme and the modules.
How it works
Review, fix, measure again.
Review
Search Console, sitemap, robots, templates and modules. The result is an itemised list of what is broken and why.
Fixes
We work through the list in order, every fix verified on the live site.
Re-measure
After the fixes we start validation in Search Console and follow the impression data.
Frequent questions
What people ask before a review.
Do you write product descriptions or meta text?
No. Content stays yours: product names, descriptions, meta text, category text. We do the technical part.
How long before the change shows?
Indexing fixes show in Search Console within days. Ranking is measured in weeks.
What do you need from us?
Search Console access and the webshop admin. We read the measurement data ourselves.
Do you guarantee rankings?
No. Nobody can guarantee rankings. What we take on is that the technical obstacles run out.
Does the theme have to be touched?
Most fixes live in the theme and the module output, so yes. Content is not touched.
Request
Request an SEO review
Send the webshop address and what the problem is. We look at it and reply within two working days with what we suggest and what it costs.
On-site SEO
Technical review with a measured issue list
Request an SEO review